The homogenous corporate realm remains primarily male-dominated despite research that advocates diversity. It has been proven that superior business achievement and overall performance are enhanced when women are in positions of leadership and actively participate in key conversations and decision-making processes.
To ignite wide-spread diversity, the natural starting point is the inclusion of women. Women possess innate soft skills and an emotional intelligence that cultivates collaboration, develops connections and creates win-win opportunities.
By using the six universal Principles of Persuasion, women will be better equipped to affect change through ethical and scientifically validated methods of influence.