Latest: Fundraising
Your mind is racing. Your palms are getting sweaty. You might even have a queasy stomach. You are about to make a major presentation. Perhaps you’re asking someone to do something truly impactful. Or, maybe you’re even reaching for the stars. As it turns out, it is all of the above. There’s no doubt this all sounds very familiar to anyone who has ever asked…
A dollar raised today is more valuable to the mission than a dollar raised a year from now. But a dollar raised next year is still worth something today. In a nutshell, this is the logic behind direct response acquisition and reactivation investments. Fundraising decisions can be said to be optimal if they increase net revenue relative to the available alternatives. More specifically, those decisions…
Multi-channel marketing is commonplace within fundraising. It’s common for markers to be employing in their fundraising direct mail, email, social media, face-to-face/canvassing, telemarketing, paid search ads, programmatic display ads, and some form of digital video via connected TV or even DRTV. With all of the multi-channel marketing taking place, understanding the revenue attribution associated with each channel remains a challenge for most nonprofit organizations. The…
Braving the open waters of the Atlantic Ocean for a cystic fibrosis (CF) fundraiser while being pursued by a 10-foot hammerhead shark wasn’t what Malea Tribble had in mind when she set out shortly after midnight June 25 for an overnight paddleboarding trek from Bimini Island in the Bahamas to the shores of Lake Worth Beach, Florida. Midway through the 80-mile race, Tribble, 38, of…
Think tanks are known for their research functions, but their public information and policy change roles are equally vital parts of their operations. Because think tanks often influence public policy – for nonprofits and commercial entities – funders often seek to invest in them. Investing in Ideas, Influencing Policy: A Guide to Think Tank Effectiveness, a new report from Washington, D.C.-based Philanthropy Roundtable, aims to…
The third and fourth quarters of 2022 were not good for fundraising. The long-term trend of waning donor participation, which started in 2012, experienced a sharp decline in 2022, with donors declining by 10%. In contrast, donations had been steadily increasing since 2012 until 2022, where giving leveled off through the third quarter and then weakened in the fourth quarter, which is typically the height…
Nearly two-thirds (65.64%) of direct response fundraising consultants said their nonprofit clients met or exceeded projections for 2022. However, an even greater number (68.75%) said the results fell short of 2021’s outcomes and nearly half (43.75%) said their clients have lowered expectations even more for 2023. Only 37.5% of respondents have clients who expect to match last year’s results during 2023, and just 18.75% said…
A tattoo artist in Suffolk, England is channeling his love for animals and the grief of Pokémon fans saddened by the looming departure of the Japanese anime show’s lead protagonist Ash Ketchum into a personal mission to spare others the heartache of being separated from their pets. “Many people are stressed and struggling to keep on top of their bills and keeping the electric and…
By Tom Iselin Whether or not you consider yourself a good speaker, you’re probably quite tuned-in to people who speak well and those who don’t. A Zoom meeting host who starts and ends every sentence with “ums” and “ahs” will cause attendees’ eyes to roll. A boring keynote speaker is the bane of conference goers and provides an excuse to walk out early to check…
The Combined Federal Campaign of the National Capital Area has tallied $35.1 million in online pledges for the campaign solicitation period that ran from Sept. 1, 2022 through Jan. 14, 2023. The amount is down about 5% from the 2021 total of $37 million, a spokesperson said. However, the 2021 total was boosted by a special supplemental fund drive for humanitarian needs in Ukraine last…