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The New Best Practices for Connecting With Today’s Charitable Donors

Did you know that 51% of donors did not adjust the amount they donate during the pandemic? After a year of economic and social disruption, Data Axle’s latest survey of more than 1,200 donors delves into the shifting behaviors and preferences of charitable donors across generations and identifies strategies that will help nonprofits stay connected with their audience.

Key findings include:

  • Young donors (18-29) are more likely to set up recurring donations
  • 48% of donors identify email as their preferred communications channel
  • 51% of donors donate the same amount they did before the pandemic
  • Multichannel fundraising strategy is more important than ever

As we celebrate our 36th year, NPT remains dedicated to supplying breaking news, in-depth reporting, and special issue coverage to help nonprofit executives run their organizations more effectively.