Strategy and Planning For Deeper Supporter Relationships And Stronger Organizations
This hands-on webinar explores how forward-thinking social impact organizations are using journey mapping to create improved donor/supporter/advocate journeys that are technology-driven, cross-functional, omnichannel and seamless.
Journey has become the buzzword du jour, but what does it really mean in this context? Haven’t we always tried to put supporters at the center of our fundraising, engagements, and communications?
The concept of the supporter journey is to help your organization to communicate with a pool of supporters using as close to an individual approach as resources allow. We will map supporters from a range of demographics to show you how to master this key customer experience (CX) approach from the commercial world and find its place in your social impact organization.
Speakers:
- Mustafa Ozkulahci, Global Supporter, Journey Manager (Greenpeace)
- Michael Johnston, Founder and CEO (Hewitt & Johnston Consultants)
