The COVID-19 pandemic has once again put nonprofits in the place of needing to make greater impact with fewer resources. For nonprofit executives, marketing leaders and heads of fundraising efficiency is essential to solving that challenge.
Effective centralized marketing lets global nonprofits with local affiliates, foster a strong brand, create effective content, build a seamless supporter journey and enable local organizations – creating holistic collaboration while tapping the strengths of global and local teams. The results are more dollars raised, greater capacity among team members and broader brand recognition.
-Neeraj Mehta, Interim President/CEO (United Way Worldwide)
-Ron Zwerin, Executive Vice President, Marketing, Communications & Brand Experience (National Multiple Sclerosis Society)
-Stephanie Slingerland, Senior Director, Philanthropy and Social Impact (Kellogg Company) & Executive Director (Kellogg Company Fund & Kellogg Company Employees’ 25-Year Fund)
-Arlie Sisson, President/CEO (UpPurpose)