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Donors are human. They have likes and dislikes. They are creatures of habit and thus have behaviors, that when known, can be worked with to entice giving. This six-part series on neurofundraising is state of the moment behavioral marketing information that fundraisers can immediately put to use.

As we celebrate our 36th year, NPT remains dedicated to supplying breaking news, in-depth reporting, and special issue coverage to help nonprofit executives run their organizations more effectively.


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