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Research: Nonprofits Lagging In Digital Marketing Spending

A FIELD OF DREAMS? RESULTS OF A LANDMARK STUDY It’s becoming a digital-first world. But digital lags others methods of reaching donors, according to results of a study of media buying habits by nonprofits. While nonprofit marketers, advocates and fundraisers plan to spend more on digital, it is still a fraction of more traditional media.… Continue reading Research: Nonprofits Lagging In Digital Marketing Spending

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