A Donation sticker for the Stories feature on Instagram launched today in the United States. Instagram, which is owned by Facebook, has some 500 million daily active users.
The announcement came this morning ahead of F8, the Facebook Developers Conference in San Jose, Calif.
To use the Donation feature, users open the camera, take or upload a photo, tap the sticker icon, and select the Donation sticker. Users can choose a nonprofit to support and customize the fundraiser. Once the fundraiser is live, users can swipe up on the Story to view the total amount raised.
Instagram announced in February that a Donation sticker was in the works, along with other product updates.
All money raised via Instagram will go to the nonprofit. Facebook announced it would eliminate processing fees for its Facebook Fundraisers during the second annual Social Good Forum in 2017.
“Facebook has been a critical meeting place for us to connect with our supporters as a community, share our personal stories, and together commit to our goal to end childhood hunger in America,” Clay Dunn, chief communications officer at No Kid Hungry, said via a press release. “Through the launch of Instagram’s Donation sticker in Stories and having more options for people to fundraise for causes they support like No Kid Hungry, we’re one step closer to a country where no kid faces hunger,” he said.
Instagram also plans to introduce a new camera design in the next several weeks, including Create Mode, which provides an easy way to share without a photo or video. “This new camera will make it simpler to use popular creative tools like effects and interactive stickers,” Adam Mosseri, head of Instagram, said in a blog post about the announcement. The new camera and Create Mode will be rolling out globally soon.
Instagram continues to be the fastest-growing social network, according to the latest M+R Benchmarks Study. For every 1,000 email subscribers, the average nonprofit in the study had 101 Instagram followers, an increase of 34 percent last year. That compared with 806 Facebook fans, up 6 percent, and 286 Twitter followers, up 26 percent.