Women’s and girls’ causes receive substantially more online support from female donors. And, women are giving more gifts and a greater proportion of total donated dollars on technology platforms. Those are the three overarching themes emanating from a new report by the Women’s Philanthropy Institute (WPI), part of the Indiana University Lilly Family School of Philanthropy at IUPUI.
Funded by a grant from the Bill & Melinda Gates Foundation, “Women Give 2020 – New Forms of Giving in a Digital Age: Powered by Technology, Creating Community” offers new research focused on how women give more than men even as technology disrupts philanthropy. The research shows broad gender differences in how women and men use the Internet and social networks, and how they give online.
“For years, our research has shown that women give more than men. Now, we know the pattern continues via technology, enabling women of all backgrounds to connect and build powerful, trusted online communities that support broader causes as well,” Jeannie Sager, director of the Women’s Philanthropy Institute, said in a press release announcing the report.
Women Give 2020 uses data and interviews from four partner organizations — GivingTuesday via Charity Navigator, GlobalGiving, Givelify, and Growfund via Global Impact — to develop case studies based on more than 3.7 million gift transactions. Three overall themes emerged across all four platforms:
There were three other findings in the report that were specific to one or two individual data sets but not representative of results across all four platforms:
Women Give 2020 is the newest in a series of signature research reports conducted annually by WPI. It builds upon a body of research that shows the many ways in which gender matters in philanthropy. Across the platforms studied, women collectively give more using digital tools compared to their male counterparts. The findings suggest a critical opportunity for entrepreneurs, fundraisers and the broader philanthropic community to design online experiences that cultivate a broader definition of philanthropy and better serve a diverse group of donors, particularly women.
To accompany the report, WPI released a video to encourage everyone to consider how they can use the platforms they are on every day, such as Twitter, Facebook, Instagram, TikTok or others, to support the causes they care about. Everyone is encouraged to join the #ITechForGood conversation on social media.
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