EveryAction Buys ActionKit In PE-Funded Deal

EveryAction, a provider of digital, fundraising, and organizing SaaS tools to progressive organizations, announced this week that it acquired We Also Walk Dogs, Inc., the creator of ActionKit software.

Terms of the deal were not disclosed. ActionKit will become a division of EveryAction, headed by We Also Walk Dogs’ CEO Patrick Kane.

ActionKit counts among its clients, MoveOn, the Natural Resources Defense Council (NRDC) and ONE. Revenue grew rapidly in 2018, according to EveryAction’s announcement, which also stated that its own revenue grew by 47 percent last year, with annual revenues of $50 million.

EveryAction is headquartered in Washington, D.C., with another office in Boston, Mass. It has more than 15,000 nonprofit clients including, National Audubon Society, Planned Parenthood Federation of America, and the United Nations Foundation.

ActionKit, based in San Francisco, charges a monthly subscription fee based on the number of mailable addresses on a nonprofit’s email list, and a one-time setup fee. Monthly fees start at $995 for groups with up to 50,000 email addresses

It’s the first acquisition since EveryAction entered into a partnership with Insight Partners last summer to provide capital for the company’s organic growth and acquisition strategy. Insight Managing Director Deven Parekh became chair of the board and managing Director Anika Agarwal also joined the board as part of the deal.

The New York City-based global venture capital and private equity firm invests in high-growth technology and software companies. EveryAction is a Private Equity (PE) investment of Insight Partners’ $6.3 billion Fund X, which closed in 2018, and the ActionKit acquisition is PE-funded. EveryAction expects to continue to be active with acquisitions, according to today’s announcement. In recent years, Insight has acquired Abila, re-branded it as Community Brands and acquired several other companies.

Venture firm Accel-KKR sold a majority stake in Abila to Insight Partners in 2017, which it bought from Sage Software in 2013. Sage Nonprofit Solutions (NPS) was rebranded as Abila after a $101.2-million deal. Last year, Community Brands brought together YourMembership (YM) in St. Petersburg, Fla., with Abila and Tysons Corner, Va.-based Aptify, and already this year has made three acquisitions within the nonprofit event space.