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Research shows that multi-channel donors can be worth more than donors who give only online or only offline. But do nonprofits treat multi-channel donors like they’re worth two or three times more to their organization? A recent experiment looked at how nonprofits respond after a gift and the results could surprise you. Gabe Cooper, CEO… Continue reading Episode 41: Multi-Channel Donor Communications
Waiting a month to ask for a gift decreases the likelihood of a donation by 30 percent. That’s according to research on positive reciprocity that looked at more than 18,000 donation solicitations by a university hospital system. “Field study of charitable giving reveals that reciprocity decays over time” was published by Judd Kessler, associate professor… Continue reading Episode 15: Reciprocity Decays Over Time
