Regular programming for the Fresh Research podcast has been pre-empted this month to tackle the the issue that has impacted life worldwide the past few weeks: the coronavirus pandemic (COVID-19). The NonProfit Times recently hosted a webinar on mail and digital messaging to donors during COVID-19, which has led to widespread shutdowns of non-essential business in the United State and beyond, impacting everyone, including charities. Listen to the episode here.
Donors are being bombarded with messages of fear from the news and live broadcast by public officials and often feel helpless. Fundraisers have learned from past national emergencies that donors stand ready to help, no matter how dire the situation.
Paul Clolery, editorial director of NPT Publishing, publishers of The NonProfit Times and Exempt magazine, moderates a panel of seasoned fundraising experts:
- Gretchen Littlefield, CEO, Moore
- Nick Ellinger, chief brand officer, Moore
- Angel Aloma, executive vice president and chief marketing officer, Food For The Poor
- Steve Froehlich, senior vice president, business analytics and optimization, ALSAC/St. Jude Children’s Research Hospital
- Jamie Natelson, senior vice president, Humane Society of the United States (HSUS)
The issue is messaging. Do you make reference to the emergency? How do you stay on message? Do you tinker with your creative? Which channels work best? Those are just some of the issues the panel explored during the hour-long webinar, which has been adapted to this month’s episode of the Fresh Research podcast. The panel also delves into questions from audience, including how to talk to leadership during a crisis.
Nationally, financial losses to the nonprofit arts sector are estimated to be $4.5 billion as of April 6 (up from $3.2 billion on March 20), according to surveys and studies by Americans for the Arts. Nonprofit arts organizations have experienced an estimated 197 million lost event admissions due to cancelled or postponed events.
Nonprofits have been pushing for a universal charitable deduction for years. The CARES Act created a temporary tax deduction for charitable gifts up to $300 for single or married filers in 2020. Congress extended that into 2021 and increased the deduction to $600 for married couples. Two professors at the University of Virginia proposed a […]
When the Nonprofit Revitalization Act passed in 2013, it was the first major overhaul of nonprofit regulations in New York State in 40 years. The legislation modernized rules around nonprofit boards and committees and, among other things, prohibited nonprofit officers from being present at meetings where their pay is discussed. In the years since, a […]
You finish up your shopping and the cashier asks, “Would you like to donate to a local charity?” Do you give? If you do, how much? Or maybe they ask you, would you like to round up your total to donate the difference? Those are some of the scenarios in a recent experiment. Results of […]
The American Cancer Society aims to raise $1 million exclusively through cryptocurrency. Its Cancer Crypto Fund will be renamed in honor of the first donor to contribute $250,000. Donations of at least $10,000 will appear on the Cancer Crypto Fund Wall of Honor. The Salvation Army launched a cryptocurrency option the week before Christmas and […]
Research shows that multi-channel donors can be worth more than donors who give only online or only offline. But do nonprofits treat multi-channel donors like they’re worth two or three times more to their organization? A recent experiment looked at how nonprofits respond after a gift and the results could surprise you. Gabe Cooper, CEO […]
Donor-advised funds (DAF) have dominated philanthropy in any number of ways over the past decade, whether it’s increasing charitable contributions, boosting assets, or simply garnering attention within the public square. That could be why it takes a super sized episode of Fresh Research tackle the topic. This episode diverges from the usual format; instead of […]
Even for the Best Nonprofits To Work For, 2020 was a difficult year. The United States Tennis Association Mid-Atlantic Section (USTA MAS) rarely has any voluntary turnover among its 21 employees. But like at many nonprofits, the pandemic forced difficult decisions. The organization laid off about one-third of its staff in July. It was among […]
A new report examines how crowdfunding fits into the larger philanthropic landscape and perceptions of crowdfunding by both crowdfunding donors and non-crowdfunding donors while also looking at charitable behavior during the COVID-19 pandemic. The study, Charitable Crowdfunding: Who Gives, to What, and Why? by Indiana University Lilly Family School of Philanthropy at IUPUI, uses data from […]
For a lot of nonprofits, it’s been a year of working remotely, replacing in-person events with virtual events and trying to make it through the next quarter. Before the coronavirus pandemic, Pam Keough would have described herself as one of those bosses who believes everyone needs to be in the office. Now, it’s not so […]
Early indicators show that charitable giving was up in 2020 in response to the coronavirus pandemic. Projections for giving in 2021 and 2022 are even rosier. Charitable giving is expected to increase 4.1% this year, buoyed by individual giving (+6%), and another 5.7% in 2022 on the strength of increased giving via foundations (+8.8%) and […]
Overall giving rose 2% in 2020 compared to 2019 while online donations grew 21%, according to the Blackbaud Institute Charitable Giving Report. Steve MacLaughlin, vice president, production management, at Blackbaud, visits this episode of the Fresh Research podcast to break down the data and what you need to know about 2020 giving. The report is […]
Donor-advised funds (DAF) in 2019 continued their meteoric growth over the past decade and in the first half of 2020 — amidst the coronavirus pandemic — grantmaking by DAFs increased by almost 30 percent. The 2020 Donor-Advised Fund Report is the most comprehensive data on donor-advised funds (DAFs) in the United States. The latest report, […]
Since 1.6 million nonprofit jobs were lost in the three months after the pandemic was declared, steady growth in nonprofit jobs each month was derailed in December, wiping out nearly two months of gains. It’s projected to take 1.5 years for the sector to recover entirely but within most fields it could be a year […]
If there was a list of dirty words for the nonprofit sector, overhead would likely be number one on the list. In spite of efforts like The Overhead Myth, it can still be a source of frustration for nonprofit employees and executives yet donors still seem to be hung up on the phrase. Ellie Heng […]
The nation’s largest nonprofits reported aggregate revenue of $86.4 billion in 2019, which is up 1 percent over the previous year. Those figures come from The NonProfit Times‘ 2020 NPT 100 report, a study of the largest nonprofits in the United States. Jacob Harold, executive vice president at Candid, shares his insights during a discussion about […]
The use of Artificial Intelligence (AI) is exploding and the next few years will be huge for nonprofits in adopting the technology as a strategic tool, from the program side to the fundraising side. Authors Beth Kanter and Allison Fine join this episode of The NonProfit Times‘ Fresh Research podcast to discuss their paper, “Unlocking […]
It’s nothing new to fundraisers and planned gift officers that women and childless couples are the prime prospects for bequests and other estate gifts. New research suggests that those are still huge factors in the process but timing your nonprofit’s communication based on recency of gifts might be exactly the wrong way to go. Russell […]
Charity Navigator this month unveiled the first pillar of its new rating system. Years in the making, the Encompass Rating System (ERS) expands the number of charities rated from 9,000 to almost 160,000. President and CEO Michael Thatcher joins the Fresh Research podcast to explain the four “beacons” that will comprise the 100-point rating system: […]
The coronavirus pandemic has impacted the nonprofit sector in a number of ways. What effect COVID-19 might have on charitable behavior, like volunteering, remains to be seen. In this episode, we talk to Nathan Dietz, associate research scholar at the University of Maryland’s School of Public Policy and a senior researcher at its Do Good […]
The percentage of household income given to charity each year generally runs about 2 percent across most income levels, but goes up with wealth, according to a new research paper. Benjamin Priday, a Ph.D. candidate in the Department of Economics at Texas A&M University, joined the Fresh Research podcast to discuss, “Generosity Across Income and […]