Two marketing executives with deep roots in nonprofit fundraising were among the honorees of the Direct Marketing Club of New York and its 35th annual Silver Apple Awards held at the Edison Ballroom in Times Square in New York City.
Gretchen Littlefield, CEO of Moore DM Group in Tulsa, Okla., and Arlington, Va., and Britt Vatne, president, Data Management, ALC in Princeton, N.J., were among the six executives honored. The first-ever Gold Apple was also awarded, going to Marketing EDGE, a marketing education nonprofit in New York City.
The other four honorees were: Carl Horton, Jr., associate partner, Digital Strategy, IBM, Austin, Texas; Joe Pych, CEO, NextMark & Bionic Advertising Systems, Hanover, N.H.; Tony Hadley, senior vice president, Regulation & Public Policy, Experian, Washington, D.C.; and, Mayur Gupta, chief marketing officer, Freshly, in New York City.
Littlefield earlier this year became chief executive officer of Moore DM Group, which is comprised of 32 companies with more than 2,000 employees. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.
Littlefield previously served as president of Infogroup Media Solutions, a provider of high-value data and multi-channel marketing solutions delivered in real-time and used by small businesses, nonprofits and enterprise brands. Under her direction, the group experienced rapid growth with innovative products that are vertically-focused, such as Apogee, Sapphire and Audience Xchange.
Prior to joining Infogroup, she launched the fundraising program for a national organization which raised more than $80 million in two years. She also worked with one of the nation’s leading direct response marketing agencies where she managed programs for organizations including the International Rescue Committee and the ASPCA.
In 2009, Littlefield was selected as a Rising Star by Marketing EDGE, a national nonprofit marketing education organization. She currently serves as vice chair of The Nonprofit Alliance and immediate past chair of Marketing EDGE. She previously served as vice chair of the Data & Marketing Association’s Nonprofit Federation (now part of the Association of National Advertisers).
Vatne is a seasoned data driven professional with more than 25 years’ experience helping nonprofits monetize and optimize their donors. Vatne has worked with many organizations including Special Olympics International, Habitat for Humanity, American Diabetes Association, BrightFocus Foundation, International Planned Parenthood and many more.
She joined ALC as an executive vice president in 2003, and rose to president of data management in 2011. A leader in the nonprofit community, she is the immediate past president of the Direct Marketing Fundraisers Association (DMFA) as well as serving as a co-chair for both the Chicago and Washington, DC conferences of the Nonprofit Federation of the Association of National Advertisers.
Vatne holds a bachelor’s degree in marketing and communication from State University of New York-Fredonia.