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Survey: Tax Incentives Most Likely To Influence Giving By Gen X, Men...

Generation X and men are most likely to be swayed by tax breaks when it comes to charitable giving. Overall, less than 10 percent of those surveyed said that a tax write-off is the primary reason they donated to charity. Those are some of the highlights in “Why America Gives: How Current Events, Technology, and Seasonality […]

Cincinnati Eclipses $50 Million But Falls Short...

United Way of Greater Cincinnati (UWGC) raised a projected $50.315 million at the conclusion of its 2018 campaign on Nov. 14. The total is less than the $52 million UWGC had projected just a few weeks ago when it warned its 140 partner agencies about a potential shortfall. The 2018 total is about $6.2 million, […]

Facebook Fundraising Tools Top $1 Billion...

Facebook’s charitable giving tools have topped $1 billion from 20 million people since being introduced on the platform three years ago. The statistics were released during a press event at Facebook’s New York City offices where representatives from the ASPCA, No Kid Hungry and other charities and fundraisers shared their stories. In less than two […]

Survey: Online Donors Will Hover Near $100...

Almost two-thirds of donors (65 percent) who expect to give on #GivingTuesday or between now and the end of the year plan to give less than $100, according to the first part of a survey aimed at examining giving behavior this year. More than one-fourth of respondents who live in households with an income of […]

Aiding Family Traditional Giving Can Be Profitable...

Hank Williams, Jr. sang about family traditions that might not be the best things to pass from generation to generation. A study of 3,000 donors by Fidelity Charitable, though, shows that there is a positive to traditional giving within families. According to results of the new study, those who grow up in families with strong […]

5 Ways To Beat Pressures Of Creative Fundraising...

There are more than 1 million public charities in the United States, according to the National Center for Charitable Statistics and just about every one of them is completing for the same donor dollars, grants, and contracts. Organizational marketers and fundraisers often rely on creativity in an effort to try to stand apart from the […]

As Elections Approach, Court Orders Public Disclosure of Donors...

Nonprofits that make political ads explicating telling viewers who to vote for or against must now disclose the identities of all contributors who gave more than $200 in a year. That’s the result after the U.S. Supreme Court on Tuesday lifted a temporary stay by Chief Justice John Roberts. “The decision was not a surprise […]