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One Size Rarely Fits All...

Finding donors and revenue hiding in plain sight Donor acquisition is a critical component of any healthy program, regardless of your organization’s size. But the past few years of the disruption economy have taken their toll on this effort. Rental and exchange lists are smaller, and, suppressions are increasing for most organizations, resulting in fewer […]

Who Are You?...

Branding must be part of the fundraising mix Marketing support often gets the short-end of the budgeting stick at nonprofits, and whatever funds marketing efforts do receive are typically allocated to support fundraising campaigns. Moreover, it is difficult to find funders willing to fund marketing, let alone efforts focused on raising brand awareness. ✓ MEASURE. […]

Donor Info Targeted In New Mexico Legislation...

Data on donors who give to public institutions in New Mexico, such as public colleges and universities, will become public information if House Bill 29 passes. The legislation has the support of New Mexico Attorney General Hector Balderas House Bill 29 comes after the University of New Mexico Foundation initially refused to release documents requested […]

Donors: 7 Ways To Position A Call To Action...

There comes the point in many classic movies where the favored side is down to its last shot and is in need of a rousing jolt before rebounding to victory. Some might think of scenes that were so moving that they left the theater motivated to take on a challenge of their own. Donor calls […]

Direct Response: Test Your Fundraising Ask Methodologies...

What motivates a donor to give is one issue. How much you can persuade them to given is a completely different story. What it comes down to is testing and those tests don’t have to cost much to perform. Some ideas on the direct response ask string were presented during a session at the recent […]

8 Steps To A Quality Donor Appeal...

Modern technology and communication trends make it easier to share information. That might make it easier for your organization to reach out to a wide number of potential supporters, but it also makes it just as easy for other charities to chime in. As donors are met with compelling requests for support from every which […]

The Unconscious Donor: Getting People To React...

Emotion is an unconscious process making 95 percent of decisions really not conscious to an individual. The brain processes 11 million bits of unconscious information per second and just 40 bits per second of conscious decision-making. Most people believe that the decision process is think, feel, do when it is actually feel, think, do. Donors […]

Fidelity Charitable Distributions Surpass $5.2 Billion...

A record $5.2 billion was granted via donor-advised accounts at Fidelity Charitable last year, up 17 percent from 2017. The 2019 Giving Report, released today by Boston, Mass.-based Fidelity Charitable Gift Fund, indicates that almost 1.3 million grants were awarded to more than 140,000 charitable organizations. The 20-page report did not indicate how many contributions […]

Nonprofits Lost Donors, Half Squeezed Out Financial Gain...

Slightly more than half of the Association of Fundraising Professionals (AFP) members who responded to a poll said that they raised more money during 2018 than 2017. Those respondents also reported fewer donors, which might be an ominous sign for later this month when the major donation processing firms release results. And, those 384 AFP […]

A Baker’s Dozen Ways To Keep Donors...

A Baker’s Dozen is 13 doughnuts. That doesn’t have to be an unlucky number. In fact, that extra bakery delight might actually be pretty lucky depending on the staff’s hunger level. Here are 13 ideas for keeping donors just as happy. These ideas come from numerous sessions at recent fundraising conferences. Give your donors what […]