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Think about your organization from the perspective of a three-inch screen. Why? Because that’s all about all the space that your average smart phone can display.

Aaron Pava, co-founder of Oakland, Calif.-based CivicActions, suggests starting with mobile and then adapting to a regular website. Also think about what makes your smart phone “smart,” which are things that can’t be factored into your regular website.

Pava presented a session called “Open Source Mobile Apps for Social Change” at the Nonprofit Technology Conference (NTC) held earlier this year in San Francisco, Calif.

A mobile site can be created with open-source technology such as Drupal, he said, and it will be a difference version of your website, so think about high-value content.

How do you decide what to put on your mobile website? Pava said stick to the old 80/20 rule. Where does the most important 20 percent of your context exist? Once you answer that question, focus your mobile site on that 20 percent.

As we celebrate our 36th year, NPT remains dedicated to supplying breaking news, in-depth reporting, and special issue coverage to help nonprofit executives run their organizations more effectively.