If you thought your inbox was overflowing on #GivingTuesday with emails from more charities than usual, you weren’t just imagining it.
Constant Contact, the Waltham, Mass.-based online marketing company, reported that #GivingTuesday was its second busiest day in history, trailing only the day before it, Cyber Monday, in terms of email messages sent from its servers.
More than 330.5 million emails were sent on #GivingTuesday, up 19 percent over the 278.9 million emails sent on #GivingTuesday 2012. The percent increase in email messages between #GivingTuesday last year also was the largest of any day over Thanksgiving weekend. On Cyber Monday, Constant Contact’s servers sent more than 366.7 million emails, which was an 18-percent increase over the same day in 2013.
Constant Contact reported that more emails were sent by nonprofits than any other industry during each day of the Thanksgiving Day weekend (Wednesday through Sunday), including almost 9 percent of the 316 million emails the day before Thanksgiving, or more than 28.16 million emails.
The Lilly Family School of Philanthropy estimated that almost $46 million was raised on #GivingTuesday for charities around the country, with more than 296,000 online and offline contributions during the 24-hour period. The Lilly School plans to release a more in-depth and detailed analysis of #GivingTuesday on Dec. 17.
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