Trying to obtain a corporate sponsorship can feel a little like a first date: exchanging pleasantries and asking what they do, all while trying to figure out if this is someone you could see yourself with long-term. While trying to find the perfect corporate sponsor, there are a few simple tips you can follow to ensure the first date goes well and leads to wedding bells sooner rather than later.
During a session at the Bridge to Integrated Marketing & Fundraising Conference, Shiree Skinner, director of Resource Development at Habitat for Humanity of Northern Virginia, discussed the elements involved in creating a sponsorship that is beneficial for both parties. In “Corporate Sponsorships: Nonprofit Donation vs. Corporate Marketing,” Skinner noted that:
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