The fundraising emphasis is on major donors in almost all nonprofits They are the crème de la crème, the top of the Donor Pyramid, and they are treated accordingly. In any given year, their gifts can have a considerable impact on an organization’s mission. However, what about major gifts next year? Most likely, they will come from different individuals.
The two models can be used together, however, to accomplish long-term strategic development planning while also maintaining resources. The Donor Lifecycle Map serves as the base for overall strategic planning while the Donor Pyramid provides the mechanism for determining where resources will be expended: on those donors at any point in their giving (first gift, second gift, second-year active, multiyear active) making the largest gifts.
As we celebrate our 36th year, NPT remains dedicated to supplying breaking news, in-depth reporting, and special issue coverage to help nonprofit executives run their organizations more effectively.