A winning grant proposal combines different types of information, but the purpose of every word in the document is the same — to communicate with the funder in a clear and powerful way that will result in a grant award.
“To make their proposals stand out in the crowd, grantseekers are often advised to tell a good story and to produce a sparkling, riveting narrative,” said Barbara Floersch of The Grantsmanship Center in Los Angeles, Calif. “Beware. Don’t make the mistake of elevating form over substance.” At the end of the day, grant awards are investments in positive change. If you don’t make a logical and well-supported argument, you won’t win.
Good storytelling and sparkling narrative up your game, but to successfully engage funders as partners in change, you’ve got to have a solid case and a workable plan. “I’ve read thousands of proposals and can say with great confidence that a logical, well-documented, and clearly expressed argument is the best strategy for winning a grant,” said Floersch. © Copyright 2018 The Grantsmanship Center
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