Nonprofit managers can be very creative when recruiting volunteers. But many still find themselves struggling to find people willing to lend a hand.
Susan J. Ellis, founder of Energize, Inc., in Philadelphia, suggests that many organizations overlook a potentially valuable source of volunteer enlistment, those people who have experienced some kind of direct contact with the services that are offered.
Ellis wrote that both current and former clients can be approached because they have an inside perspective on just what a particular organization can do for those it helps. She considers the following categories to be especially worth investigating:
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