Among other comparisons, fundraising can be referred to as the picture, big, small, in-between. During the 2014 Association for Healthcare Philanthropy (AHP) International Conference, Eddie Thompson, founder and CEO of www.ceplan.com, said fundraising can be understood by getting a good picture of the picture, and he called the picture a mosaic.
This mosaic requires a foundation, in this case its frame. The four sides of it are:
Those items make up the foundation of the mosaic, not the picture. Luckily, this mosaic needs only 17 pieces to make up a picture, and Thompson set them out as follows:
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