The generation gap will never be closed. For nonprofit executives and fundraisers, that is not necessarily a bad thing.
It is accepted as immutable fact that fundraising approaches (mail, online, social media, etc.) must be tailored for different generations. Yes, it’s true, but it is also true that there can be significant overlap in how different generations react to pleas for help.
During the 2015 Bridge to Integrated Marketing Conference, Danielle Kantor of Blue State Digital and Johanna Olivas of the United States Olympic Committee offered insights about closing the Digital Divide and finding ways to appeal to donors of all ages. They found, for example:
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