The case statement is the building block of your organization, but particularly in your organization’s plan to move people to make donations.
Writing in “The Essential Fundraising Handbook for Small Nonprofits,” Sandy Rees, CFRE, a Knoxville, Tenn.-based fundraising coach and consultant, offered a series of tips for creating a successful, compelling case statement:
Crafting the words of a case statement is just part of the equation, Rees said. Be sure to make it physically interesting as well, using white space, photos, bullets and other graphic elements to draw attention and make it pleasing to the reader’s eye.
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