Apollo riding across the sky in his golden chariot. Sisyphus pushing a boulder uphill. There’s a man on the moon.
Those are all myths, and all having an enduring appeal for one reason or another.
Just as myths exist in life, so do they exist in the nonprofit sector. During the 2014 Association for Healthcare Philanthropy (AHP) International Conference, Ryan Garnett and Christy Holtby, of Harvey McKinnon Associates and University Hospital Foundation, respectively, said that eight myths exist in the world of healthcare fundraising, and believing them can be dangerous to the health of healthcare fundraising.
Those myths, and the truth, are as follows:
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