Nonprofit managers are badgered to conduct operations like a for-profit businesses, and then criticized if they do.
The fact is, however, that nonprofits can operate with business intelligence, as outlined by Katie Beth DeSchepper and Hilary Shore in “Analytics-Driven Fundraising” published by Blackbaud.
What is business intelligence? The authors describe it as an approach that moved beyond simply being retrospective into a focus on forward-looking initiatives. Sophisticated analytical techniques are now used not only to describe what happened but also to predict what will happen and thus provide a competitive advantage.
They maintain that different roles throughout an organization are enabled to answer questions that might previously have been unanswerable. Such as:
As we celebrate our 36th year, NPT remains dedicated to supplying breaking news, in-depth reporting, and special issue coverage to help nonprofit executives run their organizations more effectively.