Landing a sponsorship can look like a dream come true for many nonprofits, and there are organizations that have done extremely well because of sponsorships.
Regardless of mutual benefit, however, sponsorships are business deals, and they must be viewed as such from the very beginning.
Speaking during the Association of Fundraising Professionals (AFP) International Conference on Fundraising, Shaun G. Lynch of Adventum Philanthropic Marketing reminded nonprofit leaders that sponsorships must be negotiated as business deals. With that in mind, Lynch emphasized the key negotiating points of a sponsorship deal:
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