Unless your nonprofit is one of the rare ones that has a board of directors that actually enjoys raising money, it’s likely you have to do a little bit of prodding to get your board members to do it.
Bob Zimmerman, president of Zimmerman Lehman, wrote in the book “Nonprofit Management 101,” board members need to be trained before being expected to fulfill fundraising responsibilities. He further explained that members’ reluctance to raise money should be blamed more on the organizational culture.
Simply put, too many nonprofits do not let the board know that fundraising is one of its key responsibilities.
Zimmerman listed seven dos and don’ts to instill a culture of fundraising in your board:
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