The Seven Deadly Sins — many religions identify them as the basis for potential wrongdoing. The big sins have even have been used by writers and moviemakers as the basis of thrilling (maybe) stories.
During the Direct Marketing Association (DMA) 2015 Washington Nonprofit Conference, Steve Maggio of DaVinci Direct and Jenny Allen of Chapman Cubine Adams + Hussey (CCAH) highlighted the Seven Deadly Sins of those who review creative for fundraising.
Maggio and Allen’s Seven Deadly Sins might sound familiar, but their context is something new. The magnificent seven are:
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