The word “franchise” is likely to conjure up an image of one fast food restaurant after another popping up along a highway, but for-profit food service is not the only activity benefiting from franchising.
In his book “The Mission-Driven Venture” Marc J. Lane reveals that social venture franchising is an increasingly attractive business model for philanthropic ventures. It is a license to market a product or service in a standardized way, but for the mission-driven franchisee it avoids some of the risks of a new business without sacrificing the personal satisfaction of initiating one’s own venture.
Lane wrote that social venture franchising has certain appeals:
As we celebrate our 36th year, NPT remains dedicated to supplying breaking news, in-depth reporting, and special issue coverage to help nonprofit executives run their organizations more effectively.