Are you tired of seeing the same list of players come up when you run searches on funder databases and search engines? Do you feel like the well is dry and you’re running out of ideas?
Holly Thompson, contributing editor for The Grantsmanship Center in Los Angeles, Calif., advises grant seekers to get out of the rut of old-fashioned funder research and take more initiative. “Good prospect research is more than running key word searches. It requires a proactive approach to finding opportunities,” she said. “If you don’t stay in touch with what’s happening outside your office walls, you might miss out.”
Thompson suggests using four proactive methods to boost your chances of finding prospects you’ve never heard of before:
According to Thompson, good prospecting is fundamentally about knowing the landscape and building relationships. “You can’t wait for prospects to come to you, you have to go out and get them,” she said. “Do your research regularly and keep at it. Knowledge of your field and steady perseverance can take you a long way in widening your prospect base.”
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