Donor-advised funds aren’t exactly the new, cool kids moving into the nonprofit neighborhood but their popularity is growing. The number of donor-advised funds has nearly doubled from 162,000 in 2007 to 269,180 in 2015 and doesn’t look like it’s stopping anytime soon. But how can your organization make the most of this modern way of giving?
At the Bridge to Integrated Marketing Conference in National Harbor, Md., Amy Pirozzolo, vice president of marketing at Fidelity Charitable, led a session “Demystifying National Donor Advised Funds,” detailing the facts and figures behind donor-advised funds and how nonprofits can make the most of their rising popularity:
- Flag DAF donors in your databases and target them for a closer relationship, but recognize their commitment to giving, not just that they are DAF sponsors.
- Seek to engage with these donors, even if their initial gift is small, as 62% of donors creating DAFs at Fidelity Charitable want to sustain their giving through retirement.
- Target DAF account holders with planned giving appeals, as 42% have set up a bequest or legacy giving vehicle and 19% plan to establish a legacy in the future.
- Be open to receiving gifts of stock or other assets. 76% of Giving Account holders at Fidelity Charitable opened their account to donate appreciated assets, such as publicly traded stock or privately held assets.