Though patience is a virtue, instant gratification still dominates most psyches. This should be kept in mind, as happy donors are generous donors, a philanthropy expert said recently.
Most donors are happiest when presented first with lower-level needs, according to Prof. Adrian Sargeant of the Hartsook Centre for Sustainable Philanthropy at Plymouth University in the United Kingdom. Sargeant addressed participants in the 11th annual Bridge to Integrated Marketing and Fundraising Conference, held in July in National Harbor, Md.
The simple need, easily met by their donation, will drive their satisfaction, he said. He listed the following tips, to be considered when seeking to be “donor-centric,’’ or focused on donor satisfaction:
As we celebrate our 36th year, NPT remains dedicated to supplying breaking news, in-depth reporting, and special issue coverage to help nonprofit executives run their organizations more effectively.