Writers from Dr. Seuss to Hemingway readily proclaim the importance of editing when creating new material. But even thinking about editing can be terrifying when you don’t have a clue where to start. Seeking out stories to spread the message of your organization is not an easy process and there’s no magic solution, but telling good stories gives a great reason “why” to donors who may be on the fence.
Two well-seasoned storytellers Mark D. Hofman, CFRE, MBA at The Lutheran Church – Missouri Synod and Heather R. McGinness, CNM, CFRE at Meyer Partners, gave some tips on “Creating a Culture of Storytelling” during the 2016 Bridge to Integrated Marketing Conference. The duo gave ideas on where to start and how to incorporate stories into your ask:
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