Planned giving takes work, yes, but it is work that usually pays off in a big way. During the AFP 50th International Conference on Fundraising, David C. Hall of the University of Arkansas reminded attendees that planned giving adds to or diversifies an organization’s revenue sources and creates or increases its endowment.
How do you begin planned giving? Hall suggests: Plan, Provide, Persist.
Hall also offered the following advice: Don’t complicate things. Simple is good.
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