It’s all about clicks. It’s all about likes. It’s all about engagement.
As Jeff Stanger of Cause Geek said at the Association of Fundraising Professionals International Fundraising Conference, it’s all about fundraising, and the world of digital fundraising is constantly evolving.
For example, Stanger said that it is no longer about: Community, Engagement, Transparency or Likes & Followers. Why? Because we can’t measure the first three in a way that is meaningful to boards, CEOs and development directors and because we can’t fully trust the fourth.
He said a digital fundraising strategy should have three goals:
Achieving these three goals will:
Finally, Stanger offered the following tips for implementing a digital fundraising strategy:
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