Sharing a common cause, understanding problems and needs in communities, low overhead costs, transparency and timely feedback, and integration of employee volunteer activities are among the things that lead to a successful long-term corporate partnership for nonprofits.
Xiaonan (Coco) Kou suggested those factors from a case study of a partnership between a local nonprofit in China and a U.S. company that made its first grant in 2006. The case study was part of a session, “Giving Beyond Borders: A Study of Global Giving by U.S. Corporations,” during the 26th annual symposium at Indiana University’s Lilly Family School of Philanthropy, “Taking Fundraising Seriously Timeless Values in a World of Change.”
Kou, a research project coordinator and doctoral candidate at the Indiana University Lilly Family School of Philanthropy, suggested giving both partners opportunities to learn and grow first, suggested several lessons learned from the study:
What influences foreign corporations in their global giving? Among 27 companies in the survey, by far the leading factor were the needs in local communities (78 percent). Among other leading host country factors were:
As we celebrate our 36th year, NPT remains dedicated to supplying breaking news, in-depth reporting, and special issue coverage to help nonprofit executives run their organizations more effectively.