Salesforce Extends Free CRM License Program For NPOs

Salesforce is continuing the Power of Us program — part of its 1:1:1 model, which encourages organizations to leverage technology and resources to improve communities. Salesforce.org offered nonprofits and educational institutions technology donations and pro bono support totaling $1.45 billion in Fiscal Year 2021.

Through the Power of Us program, nonprofits and education institutions get 10 free licenses and select Salesforce.org products. Many nonprofits and education institutions drive impact without ever paying beyond the 10 free licenses, according to a spokesperson for Salesforce. Organizations only pay if they go beyond the 10 free licenses and/or adopt other products made available at nonprofit discounts.

The $1.45 billion Social Value of Donated Products in FY 21 is derived from the total comparable value provided to nonprofit and education organizations if they were to have paid the full price that for-profit customers pay. The method for calculating was developed with KPMG, and the figure is reviewed by Ernst & Young. For additional information on how we calculate the ASV please explore our Stakeholder Impact report.

Salesforce integrated Salesforce.org, the independent nonprofit social enterprise, into Salesforce in April 2019. Salesforce scales its philanthropic efforts and create strategic synergies and operational simplicity that will enable the company to drive even greater success for its nonprofit, education and philanthropy customers, according to a blog post from the firm.

New and existing users can access more discounted and free products and support services through a new Power of Us portal and improved program application process. For no upfront costs, eligible organizations can also access Elevate, Salesforce’s digital fundraising suite.

According to data from Salesforce, more than 56,000 organizations are part of the program. “We know that access to technology can be one of the greatest tools for change; a way for nonprofits and education institutions to fundamentally change how they advance their missions,” said David Ragones, senior vice president and general manager of Salesforce.org Nonprofit Cloud via a statement. “Adding these new capabilities to the Power of Us program is one step forward in breaking down barriers and creating a stronger, more equitable platform to help power Salesforce.org’s community purpose.”