The addition of peer-to-peer social fundraising “expands the OneCause portfolio to provide a full suite of easy-to-use solutions to reach new donors with modern social engagement tools,” according to a press release announcing the deal.
The acquisition “gives our customers access to deep peer-to-peer expertise and proven social fundraising solutions to significantly amplify their reach, alongside our mobile bidding, online fundraising, text and mobile donation solutions,” OneCause CEO Steve Johns said in the announcement.
Austin, Texas-based Great Feats was co-founded in 2014 by former Convio executives John Abraham, co-founder and president, who will become senior director of peer-to-peer; Chief Technology Officer Dave Hart and Amy Van Wyngarden. All three will join OneCause in leadership management positions. The combined company is expected to have 110 employees, with a combined 2,400 clients.
Great Feats aims to make causes more relatable and give users rewarding and memorable experiences, driving participation by combining real-world activities with social media, gamification, and peer-to-peer fundraising and interaction. Great Feats will be integrated with the OneCause platform.
Customers with questions about the acquisition can contact firstname.lastname@example.org
OneCause completed a rebrand from BidPal in January, with BidPal remaining as the name of its mobile bidding product. The Indianapolis, Ind.-based company reported that nonprofits used its software to raise almost $300 million last year, up 31 percent over 2016. Since its founding in 2007, OneCause has been used to raise more than $1.2 billion for nonprofits through more than 14,000 fundraisers, including more than 3,000 last year.
In December 2016, OneCause announced it had raised an additional $6 million equity to accelerate product development and business expansion. The company hired 26 new full-time employees last year, including senior leaders in product development, sales and finance. Those investments were credited with expansion of Software as a Service (SaaS) subscriptions by 35 percent last year, after a 32-percent jump in 2016.