Moore, a constituent experience management (CXM) company, has launched Moore Digital, a digital agency for nonprofits. Moore Digital will offer clients strategy, analysis, audience building, testing and execution services covering all digital channels including search, social, display, video/CTV, audio, text and email as well as content strategy, site design and a full suite of digital products and services.
Moore Digital will be part of a consolidated group of Moore media buying companies led by Janet Tonner, executive lead for the Moore media buying division. Scott VanderLey, previously senior vice president of Digital Services at Moore, was appointed president of Moore Digital and will report to Tonner.
The company will leverage the Moore media buying platform powered by SimioCloud. Moore is a network of 3,500 employees in 40 locations across the country providing strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients.
“It is a privilege to serve some of this nation’s greatest causes. To continue to best serve them, we needed to provide them the most innovative and advanced digital guidance and execution,” said Tonner. “That is why we are putting many of our finest digital and media talent under the same virtual roof and empowering them with our own media buying platform powered by SimioCloud.”
Moore Digital will be a Moore platform resource working across agency clients to maximize program integration and deliver transformational fundraising results across all channels. “I’m proud to be leading such an innovative team with some of the most forward-thinking and experienced digital marketing strategists,” said VanderLey.
“Clients of Moore Digital, which include some of the most respected nonprofits in the U.S., will leverage media buyers, strategists and analytic professionals to support their programs with our own media buying platform powered by SimioCloud,” said Gretchen Littlefield, chief executive officer of Moore.
To learn more about Moore Digital go to mooredigital.com