Moore DM Group has again hired away a leader from a leading firm in the nonprofit direct response industry. Gretchen Littlefield, president of Infogroup Media Solutions, is going to the Tulsa, Okla.-based firm as chief executive officer.
Company founder Jim Moore will continue as chairman focusing on acquisitions and strategic growth. Geoffrey W. Peters will move into the role of chairman of the Moore DM Group executive board, focusing on product innovations and advancement of neuroscience and its impact on fundraising.
“The addition of Gretchen will bolster our already strong leadership team as we continue on our path of strategic growth and transformation,” said Moore. “Gretchen’s knowledge of the ever-transforming marketing landscape will play a pivotal role in furthering the Moore DM Group commitment to being thought leaders and innovators in the nonprofit industry.”
In her role at Infogroup, Littlefield directed the nonprofit, business-to-business and business-to-consumer integrated data and marketing services business units. Under her direction, the media strategy group experienced rapid growth with innovative products that were vertically focused, serving major industry sectors including retail, nonprofit, publishing, consumer, business and technology. Insiders said those roles will probably be split between two executives, at least one of whom is already with the firm.
“I am excited about the amazing growth taking place at Moore DM Group. The company is well-positioned to be the leader in marketing automation and I’m thrilled to be a part of it,” said Littlefield. Littlefield is well-known in the nonprofit arena, launching multi-million-dollar fundraising programs, building services and helping lead nonprofit and marketing advocacy organizations. She had been with Infogroup for 13 years. Littlefield is also vice chair of The Nonprofit Alliance.
Prior to joining Infogroup, Littlefield launched the fundraising program for a national organization which raised more than $80 million in two years. She also served as a director in one of the nation’s leading direct response marketing agencies. In 2009, she was selected as a Rising Star by Marketing Edge, the educational foundation of The Direct Marketing Association. She is currently co-chair of Marketing Edge.
Moore DM Group is comprised of 32 companies with more than 2,000 employees devoted to nonprofit work. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening the sector.
Among the Moore DM Group companies working in the nonprofit industry are CDR Fundraising Group, Barton Cotton, Direct Donor TV (DDTV), Production Solutions/PS Digital and Redfield & Co. Moore DM Group has operations in California, Colorado, Georgia, Kansas, Maryland, Massachusetts, Oklahoma, Virginia, Hong Kong and Toronto.
Moore DM Group last year hired Lisa Scott Benson as chief executive officer of CDR. Benson had been president of Los Angeles-based One & All, renamed from Russ Reid and owned by international marketing giant Omnicom. In October of 2017, Lois Ephraim, executive creative director at Russ Reid joined Moore DM Group as chief creative strategist.