Nine fundraising campaigns took prizes in the 2021 ANA International ECHO Awards, which recognizes excellence in data-inspired marketing, recognized campaigns. The ECHOs are awarded by the Association of National Advertisers (ANA), and reflect a variety of categories and channels.
Gold, silver and bronze awards are available in each category, but ECHO rules do not require the ANA to bestow all levels of an award category within a given year. Three nonprofits – Greenpeace and Iroquois Healthcare Association – were both recognized in two categories.
Following are nonprofit ECHO Award winners, their creative agencies and links to the winning campaigns:
Not-for-Profit Category
Silver (tie)
Campaign: Dame Esos 5 (Give Me 5 – High 5)
Nonprofit and Agency: Haciendo Lio and di Paola Latina
https://www.haciendolio.org.ar/campana-nacional-dameesos5/
Silver (tie)
Campaign: Museum of Extinction
Nonprofit and Agency: Greenpeace and Los Goodfellas https://media.greenpeace.org/archive/Extinction-Museum-in-Colombia-27MZIFJ89DVL1.html
Silver (tie)
Campaign: Pre Check
Nonprofit and Agency: New Zealand Breast Cancer Foundation and Colenso BBDO
https://www.youtube.com/watch?v=8wONrkaZK8c
Bronze
Campaign: Can’t Wait to Read Campaign
Nonprofit and Agency: Kansas Health Foundation and Signal Theory
https://kansashealth.org/2019/02/18/read-with-them/
Best Campaign for CSR/Social Good Category
Silver
Campaign: The Other Cold
Nonprofit (self-produced): Consejo Publicitario Argentino
https://www.youtube.com/watch?v=VEfv7TOTPKA
Best Campaign for Under $250,000
Silver
Campaign: dame esos 5 (Give Me 5 – High 5)
Nonprofit and Agency: Haciendo Lio and di Paola Latina
https://www.haciendolio.org.ar/campana-nacional-dameesos5/
Best Direct Mail Category
Silver
Campaign: (Stop a) Wedding Invite
Nonprofit and Agency: Plan International Canada and RI
https://strategyonline.ca/2019/05/08/plan-international-announces-a-distressing-marriage/
Best Display/Search Category
Bronze
Campaign: The Caring Gene Campaign
Nonprofit and Agency: Iroquois Healthcare Association, Inc. and Mower https://www.caringgene.org/
Best Experiential Category
Silver
Campaign: Museum of Extinction
Nonprofit and Agency: Greenpeace and Los Goodfellas
https://media.greenpeace.org/archive/Extinction-Museum-in-Colombia-27MZIFJ89DVL1.html
Best Mobile Category
Bronze
Campaign: A Protest Filter
Nonprofit and Agency: Amnesty International Argentina and BBDO Argentina
No Media Available
Best Use of Data-Driven Technology Category
Silver
Campaign: The Caring Gene Campaign
Nonprofit and Agency: Iroquois Healthcare Association, Inc. and Mower
Travel and Hospitality Category
Bronze
Campaign: Offline Playlist
Nonprofit and Agency: New Orleans & Company (formerly the New Orleans Convention and Visitors Bureau) and 360i
https://www.neworleans.com/about-us/visit-new-orleans-campaigns/the-offline-playlist/
Other award winners include the Diamond Echo Award, which was won by Libreria Nacional, a private bookseller based in Colombia, and its agency, Los Goodfellas, and the USPS Gold Mailbox Award for most innovative use of mail, which was earned by Sodimac and Maestro Perú, home improvement goods retailers based in Chile and Peru, respectively, and their ad agency Apoyo Comunicación S.A.
A full list of award winners is available here: https://www.echoawards.org/a/page/2021-winners