Fundraising Programs Take International Honors

Nine fundraising campaigns took prizes in the 2021 ANA International ECHO Awards, which recognizes excellence in data-inspired marketing, recognized campaigns. The ECHOs are awarded by the Association of National Advertisers (ANA), and reflect a variety of categories and channels.

Gold, silver and bronze awards are available in each category, but ECHO rules do not require the ANA to bestow all levels of an award category within a given year. Three nonprofits – Greenpeace and Iroquois Healthcare Association – were both recognized in two categories.

Following are nonprofit ECHO Award winners, their creative agencies and links to the winning campaigns:

Not-for-Profit Category

Silver (tie)

Campaign: Dame Esos 5 (Give Me 5 – High 5)

Nonprofit and Agency: Haciendo Lio and di Paola Latina

https://www.haciendolio.org.ar/campana-nacional-dameesos5/

 

Silver (tie)

Campaign: Museum of Extinction

Nonprofit and Agency: Greenpeace and Los Goodfellas https://media.greenpeace.org/archive/Extinction-Museum-in-Colombia-27MZIFJ89DVL1.html

 

Silver (tie)

Campaign: Pre Check

Nonprofit and Agency: New Zealand Breast Cancer Foundation and Colenso BBDO

https://www.youtube.com/watch?v=8wONrkaZK8c

 

Bronze

Campaign: Can’t Wait to Read Campaign

Nonprofit and Agency: Kansas Health Foundation and Signal Theory

https://kansashealth.org/2019/02/18/read-with-them/

 

Best Campaign for CSR/Social Good Category

Silver

Campaign: The Other Cold

Nonprofit (self-produced): Consejo Publicitario Argentino

https://www.youtube.com/watch?v=VEfv7TOTPKA

 

Best Campaign for Under $250,000

Silver

Campaign: dame esos 5 (Give Me 5 – High 5)

Nonprofit and Agency: Haciendo Lio and di Paola Latina

https://www.haciendolio.org.ar/campana-nacional-dameesos5/

 

Best Direct Mail Category

Silver

Campaign: (Stop a) Wedding Invite

Nonprofit and Agency: Plan International Canada and RI

https://strategyonline.ca/2019/05/08/plan-international-announces-a-distressing-marriage/

 

Best Display/Search Category

Bronze

Campaign: The Caring Gene Campaign

Nonprofit and Agency: Iroquois Healthcare Association, Inc. and Mower https://www.caringgene.org/

 

Best Experiential Category

Silver

Campaign: Museum of Extinction

Nonprofit and Agency: Greenpeace and Los Goodfellas

https://media.greenpeace.org/archive/Extinction-Museum-in-Colombia-27MZIFJ89DVL1.html

 

Best Mobile Category

Bronze

Campaign: A Protest Filter

Nonprofit and Agency: Amnesty International Argentina and BBDO Argentina

No Media Available

 

Best Use of Data-Driven Technology Category

Silver

Campaign: The Caring Gene Campaign

Nonprofit and Agency: Iroquois Healthcare Association, Inc. and Mower

https://www.caringgene.org/

 

Travel and Hospitality Category

Bronze

Campaign: Offline Playlist

Nonprofit and Agency: New Orleans & Company (formerly the New Orleans Convention and Visitors Bureau) and 360i

https://www.neworleans.com/about-us/visit-new-orleans-campaigns/the-offline-playlist/

Other award winners include the Diamond Echo Award, which was won by Libreria Nacional, a private bookseller based in Colombia, and its agency, Los Goodfellas, and the USPS Gold Mailbox Award for most innovative use of mail, which was earned by Sodimac and Maestro Perú, home improvement goods retailers based in Chile and Peru, respectively, and their ad agency Apoyo Comunicación S.A.

A full list of award winners is available here: https://www.echoawards.org/a/page/2021-winners