Two data professionals were appointed at Dallas, Texas-based Data Axle to head up the modeling and analytics capabilities with new data sets of the firm’s Apogee donor cooperative database.
Data Axle, formerly known as Infogroup, promoted Heather Philpot to executive vice president, Data Strategy of its nonprofit division. Jennifer Clark was hired a senior vice president of Business Development.
Apogee’s member-based co-op covers millions of households and billions of unique donor transactions according to said Data Axle Nonprofit Solutions President Stephanie Ceruolo.
Artificial intelligence (AI) turns all of Apogee’s data into sophisticated models, like the new Neural Net and Panorama products, which make it even easier for clients to identify prospects with the highest likelihood to donate and become long-term contributors.
“Three pillars support our expansion: New datasets, advanced modeling, and cutting-edge technical infrastructure,” said Ceruolo. “Heather will build on those pillars with new products and solutions, while Jennifer, a client-facing strategist with a strong acquisition background, will use her deep industry experience to help nonprofits drive growth.”
With more than 10 years of fundraising experience, Philpot helped to grow Apogee’s footprint in both the political and charitable sectors as the architect of innovative data-driven strategies aimed at maximizing results and increasing revenue. Clark joins the company after six years at Blackbaud, where she was selected Account Executive of the Year two years in a row. Before that, she led accounts at Acxiom and Epsilon.
“With the power of Data Axle’s cloud-based environment behind it, Apogee can ingest new data sets faster in order to deliver ready-to-implement insights to its clients in record time,” said Data Axle Chairman and CEO Michael Iaccarino. “We’re eager to continue investing in Apogee, by adding more data sets and developing advanced modeling that nonprofits need to operate at the speed of their donors.
