Community Brands Buys Attendee Interactive

Community Brands has made its third acquisition in the nonprofit event space in just the past two weeks, acquiring Attendee Interactive, a Marriottsville, Md., company specializing in conference planning and event management.

Attendee Interactive provides content solutions for managing event websites, speakers, session abstracts, and continuing education accreditation. The self-service tools are made available to both attendees and exhibitors, allowing event planners to maximize time, staff productivity, and budgets.

The company also provides software to help manage the logistical aspects of events. Capabilities offered include management of function requirements, space diaries, staff time and schedules, vendors, as well as the ability to easily create event function books.

This deal comes on the heels of St. Petersburg, Fla.-based Community Brands acquiring Core-apps in Arnold, Md., and TripBuilder Media in Westport, Conn. Financial details of the three deals were not released by Community Brands, a St. Petersburg, Fla.-based provider of cloud and on-premises software and payment systems for associations, nonprofits, schools and faith-based groups.

Core-apps and TripBuilder Media added capabilities for mobile event apps, attendee engagement, digital attendee wayfinding, and attendee tracking to the Community Brands event technology portfolio. Together with the capabilities of Attendee Interactive and the company’s existing event management solutions, the combined capabilities present one of the most comprehensive event technology offerings available.

Attendee Interactive has existing product integrations with both Core-apps and TripBuilder Media, according to information from Community Brands. As a part of the integration, speaker and session abstract data from Attendee Interactive is integrated into the attendee touchpoints from Core-apps and TripBuilder Media.

The integration is intended to save conference planners time and ensure that attendees are accessing the most up to date information about an event. In addition, onsite data gathered from Core-apps and TripBuilder Media can be made available in the online planner tool from Attendee Interactive, for a two-way sync between attendees and planners.