Anne Lewis Strategies Rebrands As MissionWired

Anne Lewis Strategies, a creative force in nonprofit and political digital fundraising, is rebranding as MissionWired. Headquartered in Washington, D.C., the firm’s staff also works from offices in New York, Denver, and Oakland, Calif.

“In many ways, as MissionWired, we are who we’ve always been: a collective committed to helping nonprofits and Democratic campaigns raise money, grow communities, and fulfill their missions,” said CEO & Founder Anne Lewis. “It’s innate. It’s who we are. Now it’s our name.”

She said the rebranding has been in the works for several years. “We were eager to go deeper and more dynamic than our name reflected, from an individual into a group,” she said. The firm has 100 employees, she said.

Lewis served in the White House as a special adviser on economic policy to President Bill Clinton and later rose to deputy executive director of the Democratic Senatorial Campaign Committee (DSCC).

The firm, with additional investors on the board, separated from Data Axle earlier this year. Lewis stressed that the investors are not part of a venture capital firm, such as the trend sweeping tech firms in the nonprofit space. “It’s not an infusion. It’s not that type of transaction,” she said.

Lewis described the deal with Stone-Goff Partners as new partners from a “woman-owned private equity firm” with offices in New York City and Cambridge, Mass. Terms of the deal were not disclosed. Lewis stressed that she’s staying with the firm as the chief executive. Bob Albrecht remains the chief operating officer.

MissionWired’s clients include the Bill & Melinda Gates Foundation, the USO, Save the Children, Sandy Hook Promise and GirlTrek. Lewis said the firm has raised more than $1 billion online in small-dollar grassroots donations for organizations and acquired nearly 70 million digital supporters for nonprofits since 2007.

The firm raised more than $400 million for Democratic candidates during 2020, including Biden-Harris for President, the Rev. Raphael Warnock’s Senate majority-tipping victory, Sen. Jeanne Shaheen’s re-election, and wide-scale committee efforts of the DSCC and Democratic Governors Association. These efforts won three 2021 Reed Awards, including Best Fundraising Email Creative in both House and Senate categories.