An estimated 34.8 million people participated in #GivingTuesday this year, which would be a 29% increase compared to 2019. Twelve countries participated as official national GivingTuesday movements for the first time on GivingTuesday 2020: Chile, Ghana, Guam, Ireland, Lebanon, Nigeria, Paraguay, Philippines, Senegal, Sierra Leone, South Korea, and Turkey.
The fundraising totals are in addition to the more than $503 million in online donations contributed in the U.S. on #GivingTuesdayNow on May 5, in response to the coronavirus pandemic (COVID-19). The Data Commons comparable 2020 number to the $511 million in estimated online giving during the 2019 #GivingTuesday is $808 million, up 58%.
Facebook attributed $135 million in donations over the two weeks leading up to #GivingTuesday on Dec. 1. Other platforms reporting donations included DonorPerfect, $55 million; Classy, $37.9 million; Neon One, $16.3 million, and GiveCampus, $12.5 million.
“This groundswell of giving reaffirms that generosity is universal and powerful, and that it acts as an antidote to fear, division, and isolation,” Asha Curran, co-founder and CEO of GivingTuesday, said via a statement announcing the results. “Throughout this year, we have seen people driving extraordinary efforts rooted in a pursuit of equity, community, and shared humanity — driving giving and action across all races, faiths and political views. We know that when we act collectively — what we can, with what we have, from where we are — we can make massive change happen. Now, let’s resolve to carry this energy forward to reimagine a world where generosity is at the heart of all we do,” she said.
#GivingTuesday was created in 2012 as a day that encouraged people to do good and has become a “global generosity movement with a distributed network of entrepreneurial leaders” who have launched more than 240 community campaigns across the U.S. and national movements in more than 70 countries.
Fifty new data platforms were on-boarded into the GivingTuesday Data Commons.
Charities hosted activities and fundraisers large and small for #GivingTuesday including:
While cash is often king, the stories of community activity might be the real story, as #GivingTuesday evolves from a fundraising-centric event to a more holistic, international approach to redefine philanthropy. The #GivingTuesday Spark youth communities gave soothing blankets to trauma victims and separately arranged for toys in Brooklyn.
There were free busses in Liberia to get essential workers downtown and food programs in the Philippines where there were people fed who had not eaten in days as well as masks and face shields handed out for free.
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