New, exclusive, national research shows internal confusion at nonprofits regarding spending on traditional versus digital media and who is responsible for budget, execution on plans and tracking the various data.
During an upcoming free webinar, experts will take a deep dive into media spending for fundraising and advocacy and suggest pathways to more effective use of money.
Join Paul Clolery, editorial director of The NonProfit Times, Jessica Kirsche, digital marketing manager of The Nature Conservancy, and Roger Hiyama, senior vice president at Wiland, as they review the often counter-intuitive results of new research into digital versus traditional media spending by nonprofits and the tracking of those donors and contacts once they arrive.
It’s becoming a digital-first world. But digital lags others methods of reaching donors and advocates, according to study results. While nonprofit marketers, advocates and fundraisers plan to spend more on digital, it is still a fraction of more traditional media.
Overall media spending by larger nonprofits increased by just 3 percent year-over-year with the digital media spend increasing by 120 percent, representing just 7.4 percent of all media spending. For smaller organizations, overall media spending increased by nearly 20 percent during the same period with digital media spending increasing by 60 percent, representing 30 percent of all media spending.
Paid online search was the number one digital marketing spend followed by social media, email, online display or programmatic network buys and the all-encompassing “other” coming in last.
Sign-up for the free, one-hour webinar on September 26 and receive all of the data. Much of the session is tied to financial aspects of traditional versus digital spending and tracking
Please sign-up at https://bit.ly/2kJntdp