Grateful Patients Targets For ONE HUNDRED & Gobel

ONE HUNDRED agency in New York City and the Gobel Group in Kennett Square, Pa., announced a strategic partnership targeting healthcare nonprofits for building grateful patient and family philanthropy programs with engaged clinicians. ONE HUNDRED is part of the Omnicom Group.

With the emphasis placed on patient experience and the importance of patient satisfaction scores, the intention is to build an end-to-end solution creating a holistic patient journey connecting different components of the hospital ecosystem – from patients, to doctors and nurses, to donors.

“We are excited by this partnership with Gobel Group,” said Brian Crimmins, global managing partner of ONE HUNDRED. “Pairing the specialty and expertise of Gobel Group with the depth and breadth of experience of ONE HUNDRED, we will be the preeminent partner for leading healthcare institutions. I have been impressed by the team from Gobel Group and their track record of innovating to enhance fundraising results.”

Details of the arrangement were not disclosed. Gobel Group is actively working with more than 200 healthcare clients, according to a statement from the organizations. Gobel Group last year launched a new company called Futurus Group that works on a “Gratitude to Give” (G2G). G2G is a patient screening algorithm that uses adaptive, machine learning technology to predict which patients are most likely to be grateful for their experience and therefore to donate.