Pursuant Buys Data Firm Advizor

The Pursuant Group, the Dallas, Texas-based fundraising firm, has acquired database company Advizor Solution. Terms of the deal were not disclosed.

Advizor, in Downers Grove, Ill., specializes in predictive modeling and data visualization tools. It was spun out of Bell Labs in 2003 by Doug Cogswell and has been a leader in fundraising analytics. The firm has targeted the higher education and healthcare spaces.

Advizor will remain in Downers Grove. In addition to working with nonprofits, Advizor will continue to serve the IT, Cybersecurity, and Manufacturing industries. The firm lists Salesforce, Blackbaud, Agilon, Mart& Lundy and WealthEngine as strategic partners in the nonprofit space.

“The Advizor team has served their clients with excellence and is able to provide analytics solutions that fill a very necessary function in the nonprofit market,” said Pursuant CEO Trent Ricker.

The move represents Pursuant’s plan to invest in data-driven, technology-enabled solutions for nonprofits and impact-focused organizations. Pursuant official said via a statement that the plan is to accelerate investment in Advizor’s staff and product development and integrate with Pursuant Insights’ suite of analytics and technology solutions.

“I look forward to partnering with Doug and his team to bring the Advizor platform alongside our capabilities in Pursuant Insights. The Advizor platform puts actionable data at the fingertips of fundraising and advancement teams in a deeper and more targeted way than in our current portfolio of offerings. This benefits us and our clients. I’m excited to partner in our efforts to bring this more holistic suite of offerings to great causes,” said Hilary Noon, executive vice president at Pursuant Insights said via a statement.

Workforce details were not disclosed.