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St. Jude Children’s Research Hospital is partnering with a variety of brands to highlight its 2020 St. Jude Thanks and Giving campaign in a COVID-challenged economy.
Now in its 17th year, the Memphis, Tenn.-based organization’s campaign will feature artists including Jennifer Aniston, Michael Strahan, Luis Fonsi, Sofía Vergara, Yara Shahidi and more than 50 national brands. The goal is to share the St. Jude mission and encourage online and in-store shoppers.
The event raised $122 million last year and more than $1 billion since its inception, according to data from the nonprofit.
In recognition of social distancing requirements within retail establishment, St. Jude has created in-store collateral to spur donations without requiring direct personal contact. The new material includes markers for in-store barriers and floor markers, special QR codes placed strategically throughout retail outlets and inserts for delivery and curbside pickup items.
During its current campaign, brand partners are fundraising for the Thanks and Giving campaign in a variety of ways, including:
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