You are using an outdated browser. For a faster, safer browsing experience, upgrade for free today.

Loading...

Medical, Kids, Humanitarian Support Fuel Ukraine Giving

One-quarter of Americans surveyed said they’ve donated to charities, either directly or in other forms of aid, in response to the humanitarian crisis in Ukraine after the Russian invasion.

Two-thirds of those who have not donated say they will or may make a donation “in the next few weeks,” according to a new survey from Fidelity Charitable. The survey of 1,006 adults in the U.S. was conducted March 9 on behalf of Fidelity Charitable by Engine Group, an independent research firm.

Among people who have taken action, more than half (54%) have made a donation to a traditional nonprofit working on the ground in Ukraine or nearby countries. About half as many (26%) have given money directly to individuals or families affected by the crisis. Almost four out of five (79%) people surveyed have engaged in some other form of economic support, such as purchasing a product with proceeds benefiting Ukraine, purchasing supplies to send to Ukraine, or supporting a Ukrainian business.

Among donors and those who “plan to donate soon,” primary areas of concern are:

  • Medical support, 60%
  • Children’s issues, 58%
  • Short-term humanitarian aid, 52%

Secondary concerns include more long-term areas of work, including:

  • Rebuilding Ukraine, 33%
  • Providing economic opportunity for refugees, 30%
  • Supporting mental health services, 28%
  • Strengthening democracy, 19%

Donors were split on whether their motivation was rooted in feelings that they were actively helping or in feelings of helplessness in the face of the crisis. About one-third (32%) said they gave because their donation will make a difference, another one-third (31%) donated because they simply weren’t sure what else to do, while the remaining third cited both.

Fidelity Charitable reports more than $2.4 billion in donor-recommend grants so far in 2022, ahead of 2021 by almost one-third (29%). Specifically, recommendations to charities in the international affairs sector has grown by 83%, about $67 million, over the same time period last year, from $80 million to $147 million.

The 14 most popular charities in March were related to Ukraine relief, with the top three receiving support from more than 1,900 donor-advised funds in the first two weeks of March:

  • World Central Kitchen
  • Doctors Without Borders USA
  • U.S. Fund for UNICEF

Among those who have not yet made a monetary donation, 34% said they definitely would not give while 18% plan to do so and 48% said they might but aren’t sure yet. 

Among those who do not plan to donate or aren’t sure, there is concernnthat their donation will reach intended recipients (29%), that they want to know more about how their donation will be used (26%), or not sure where to donate (16%). Many respondents also report feeling economic pressures in their own lives that leaves less discretionary income available for donations.

The full report can be viewed here.

As we celebrate our 36th year, NPT remains dedicated to supplying breaking news, in-depth reporting, and special issue coverage to help nonprofit executives run their organizations more effectively.


Sponsored